I live for the creative and marketing process. I find that developing an effective campaign is like solving a puzzle. It is piecing together competencies, opportunities and client needs to create a marketing solution. [ VIEW ALL WORK ]

- IT CAN BE DONE.


CONNECTING PEOPLE TO THEIR PASSIONS

Backcountry

e-commerce websites in the outdoor industry

Manage and mentor the creative team to oversee brand design, interactive promotions, product marketing design & event promotions for 6 different websites.

Services

  • Creative direction / brand strategies & standards
  • Creative briefs / UX briefs / wireframes & prototypes
  • Seasonal ad campaign strategies
  • Interactive gear guides & collection showcases
  • Defined creative workflow / production processes
  • Site promotions & email campaign templates / UI pattern libraries
  • Storyboards, & video graphic standards
  • Front-end implementation
  • In-house branded merchandise
  • Promotional event graphics & printed pieces

CORPORATE BRANDING

2013 WINTER AD CAMPAIGN

INTERACTIVE GEAR GUIDES & COLLECTION SHOWCASES

GAME ON

Aacer Flooring

Commercial and Residential Flooring Company

Aacer Flooring needed a facelift with their brand to reflect their experience in the latest technology with sports flooring. The rebranding and subsequent promotional collateral also needed to promote and educated this new technology. I developed a look and feel that spoke directly to architects and contractors.

As their contract Creative Director my work involved re-branding, ad campaigns, event promotions and BtoB / BtoC sales collateral.

Services

  • Creative direction / brand strategies & standards
  • Seasonal ad campaign strategies and design
  • BtoB and BtoC sales collateral
  • In-house branded merchandise
  • Promotional event graphics & printed pieces

CORPORATE BRANDING

AD CAMPAIGN

PRINT COLLATERAL

FUEL THE FIRE

The Utah Blaze

Sports Arena Football League

The Utah Blaze equals football. To get the general public to understand this is the challenge with the Arena Football League. To help, I created imagery that instantly portrays a football message with the brand identity to launch the 2008 AFL season.

As Art Director my work involved brand design, ad campaigns, online promotions, event promotions and contract creative service management.

  • Utah Blaze Pocket Size Game Schedule

  • Utah Blaze Ad Campaign - Newspaper Ad

  • Utah Blaze Ad Campaign - Billboard

  • Utah Blaze Ad Campaign - Homepage Splash Page

  • Utah Blaze 2008 Season Tickets

75 YEARS

Ken Garff

Automotive Company

Defining the Ken Garff brand to the customer is a challenge with the number of manufacturing brands they represent. Each executed piece needs to communicate a Ken Garff brand and maintain some identity for the manufacturing brands.

As Art Director my work involved brand design, ad campaigns, online promotions, event promotions and contract creative service management.

  • Corporate Brand - Full Spread Ad

  • 2007 Annual Report

  • Ken Garff Volvo Full Page Ad

  • Ken Garff Audi Direct Mail and Web Campaign


THE MERGER

Connor Sports

Commercial Sports Flooring Company

Connor Sports and Sport Court joined forces to triple their product base in the industrial side of the market. The need was to develop a campaign that would communicate this merger and the variety of product that were now under one umbrella.

As Art Director my work involved brand design, ad campaigns, online promotions, event promotions and contract creative service management.

Services

  • Creative direction / brand strategies & standards
  • Seasonal ad campaign strategies and design
  • Client interaction with network of national and international dealers
  • BtoB Architectural sales collateral
  • Website wireframe and design
  • In-house branded merchandise
  • Promotional event graphics & printed pieces

CORPORATE BRANDING

AD CAMPAIGN

WEBSITE

PRINT COLLATERAL

PLAY A LITTLE ONE ON ONE

Sport Court

Commercial and Residential Sports Flooring Company

While at Sport Court I launched an ad campaign to rebrand them with a unique sleek look. The rebranding and subsequent promotional collateral also needed to promote an educated lifestyle. I developed a look and feel that spoke directly to families and how they could envision such a product in their backyard.

As Art Director my work involved brand design, ad campaigns, online promotions, event promotions and contract creative service management.

Services

  • Creative direction / brand strategies & standards
  • Seasonal ad campaign strategies and design
  • Client interaction with network of national and international dealers
  • BtoB and BtoC sales collateral
  • Website wireframe and design
  • In-house branded merchandise
  • Promotional event graphics & printed pieces
  • Broadcasting TV commercials

CORPORATE BRANDING

AD CAMPAIGN

WEBSITE

PRINT COLLATERAL

TURN YOUR OFFSEASON ON

Athletic Republic

Performance Sports Training

Athletic Republic is the culmination of 20 years of research and relentlessness. It's a science-based sports training system that has delivered improvements in speed, power and agility to nearly three quarter of a million athletes, no matter their age, gender or sport. Athletic Republic is a brand built out of a firm belief that there is a better way to train athletes, a better way to rehabilitate and a better way to maintain peak athletic performance. We are not a gym. We are performance sports training.

As their contract Creative Director my work involved re-branding, ad campaigns, and BtoB / BtoC sales collateral.

Services

  • Creative direction / brand strategies & standards
  • Seasonal ad campaign strategies and design
  • BtoB and BtoC sales collateral
  • In-house branded merchandise
  • Printed pieces

CORPORATE BRANDING

AD CAMPAIGN

PRINT COLLATERAL